For Old Navy’s 2025 Spring Break campaign, I led the creative direction on a vibrant 360° rollout featuring lifestyle influencer Paola Desideri and her family. Rooted in the rising trend of travel with purpose, the story follows their son’s deep love of all things aquatic—bringing his pet fish along for a curiosity-filled coastal escape. Through video, social, in-store, and digital touchpoints, we celebrated joyful, family-first travel with easy, expressive spring style designed for every adventure. Directed by Madison McKamey. Photos by Luca Campri.