(2009) – Rita’s Italian Ice is a frozen dessert franchise with approximately 700 locations across the eastern United States. I was commissioned to create and interactive microsite for their \’Mystery Ice\” Campaign. The \”Mystery Flavor\” microsite allowed fans to taste an unknown flavor and come to the site to place a name and/or vote on another submission. This campaign received over 30,000 entries with over 2.2 million votes. It was so popular it was even picked up by Comedy Central\’s Stephen Colbert.
![\"\"](\"https://pisciumarts.com/wp-content/uploads/2023/01/1-32-1024x576.png\")
![\"\"](\"https://pisciumarts.com/wp-content/uploads/2023/01/2-39-1024x576.png\")
![\"\"](\"https://pisciumarts.com/wp-content/uploads/2023/01/3-38-1024x576.png\")